Backstage Strategy
Powering Businesses and Individuals Through
Strategic Research & Insights
 |  |  |
|---|
Our Offerings
Insights & Market Research
Innovative solutions to fit your custom research needs: competitive intelligence, surveys, focus groups, user testing, brand lift studies, social listening, and more
Marketing & Brand Strategy
Push beyond the numbers to uncover your Brand Story with narrative-driven insights and actionable recommendations to push your clients, brands, and products to the next level
Evaluating Your Insights Function
Inspire change through an unbiased evaluation of your company's current research offerings and structure; evaluating service providers, team structure, and hiring needs
Music Expertise
From breaking emerging artists to repositioning global superstars, our team has worked alongside the top music executives in marketing, brand partnerships, and A&R. We have a unique insider perspective on both the creative and business side of the industry and are here to help with all of your strategic research needs.
For Record Labels
For Managers
For Artists
Platinum Insights
Whether you're looking to supplement your team's existing research or perform custom, deep-diving insights, here are some of the tough business questions we can address:
​
Turning research and sales data into actionable insights
Building fan and audience profiles
Determining your artist's positioning against their peers
Leveraging audience affinities for media planning
Uncovering the organic touch points between your artist and their fans
Rebranding an artist without alienating their existing audience
Single selection and playlisting strategy
A Story of Success
As a Manager, you are responsible for the business needs and career interests of your artists. Between contract negotiations, venue bookings, and building media relationships, it's easy to run out of bandwidth for research-driven deep dives.
​
A seasoned insights professional can help you divide and conquer: Do you need help understanding who and where your artist's audience is? Are you looking to build or optimize their social media presence? Do you need help pinpointing the right brand partners? Let us know how we can help!
Turning a New Page
As an Artist in a digital world, you have access to analytics on many of your streaming and social platforms. If you need assistance navigating, interpreting, or taking action on those insights, we are an effective and cost-conscious resource. Maybe you had a song take off on Spotify, had a sudden spike in website engagement, or need advice on playlist or social media strategy. We are here to connect the dots so you can focus on what you do best - the music!
​
Whether you are an indie artist looking for guidance in your career or an established act needing a more strategic roadmap, leverage our expertise and industry knowledge to maximize your career trajectory.
Contact Us
Let us know how we can help or if you have general inquiries about our services.