Expertise & Industry Focus
Discover How Our Expertise Can Help Your Company Reach the Next Level
Music Industry
"Where words fail, music speaks." - Hans Christian Andersen
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When we think about messaging, it often focuses on words and context. But the right song or music strategy can give a feel to your campaign as well. At Backstage Strategy, we uncover opportunities for audiences to experience your brand - not just learn about it. Whether you are an artist trying to elevate your profile, a record label looking to break new artists, or a company considering a music integration, we have you covered for all of your insights needs.
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Artists & Managers: Please visit the Music section of our site to learn more about our day-to-day offerings.
Apps & Video Games
Few industries have evolved as quickly or as rapidly as the mobile gaming space. The rise of smartphone technology has shifted the dynamics of how and when we play, and what it really means to be a "gamer". This highly accessible, constantly connected audience provides opportunities, but the overly-saturated market means you need more than a good concept to stay competitive. In 2018, the Apple App Store offered 812k games and 2.45 million non-gaming apps. With a barrier to entry that high, both indie developers and major publishers have an uphill battle. Contact us to see if our expertise in usability testing, positioning studies, competitive analysis, and monetization strategy can help your team achieve their goals.
Startups & Small Businesses
Are you looking to connect with and learn more about your audience, but not sure where to start? Do you have a wealth of data but need help making sense of it? Are you trying to find investors but need help with your pitch?
There is nothing more simultaneously thrilling and challenging than starting your own business (we would know!) but sometimes a fresh perspective or outside expertise is necessary to propel our ideas forward. Whether you need help planning or executing your next project, analyzing and providing context to existing data sources, invigorating your investor pitch deck, or running custom studies, let us know how we can help within your budget!
Fashion & Consumer Retail
Technology has been an unwavering and disruptive force in retail and shows no signs of slowing down. Fashion itself has become an omni-channel phenomenon where style influencers and "it girls" dominate Instagram, and powerhouse designers like Gucci and Burberry have developed Facebook chat bots to interface with customers. But while brick-and-mortars are under siege, digital adoption has defined the modern shopper and changed the way businesses operate. It paved the way for indie retailers and new business models to emerge: from subscription-based styling services, to on-demand apparel, and even peer-to-peer thrifting. With this evolution comes a wealth of data - but there is a difference between having access, and taking action. We are here to help unlock your customer journey and elevate your business profile - whether its boosting conversions, driving traffic, interpreting Shopify insights, setting up BI dashboards, developing an app, or optimizing your website. Contact us to see how we can help.