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Evaluating Your Insights Function

Inspire Change Through a Corporate Evaluation on Your Company's Current Insights Landscape

Whether you are looking to incorporate an Insights team or diagnose the health of your existing Insights function, we are here to offer any guidance that you may need. Some example topics may include:

Brainstorming
Business Meeting
Business Meeting

Branding & Positioning Analysis

Vendor Relations

  • Creating Custom Dashboards with New or Existing Partners

  • Negotiating Terms and Contracts with Potential Research Vendors

  • Evaluating Potential Vendors and  making recommendations on the right fit 

Please note: We have existing relationships with a many media and analytics companies including comScore, Nielsen, The Cassandra Report, Crimson Hexagon, Sysomos, and a long list of syndicated and primary vendors. Cultivating relationships is important to us, so let us know if we can make an introduction.

Introductory Consultation

Tool Evaluation

  • Determining if your company has the right resources in place and suggesting which tools to onboard to achieve your business and department objectives

  • How to get the most out of your current tools - are your teams using resources appropriately and maximizing their derived value?

Strategic Planning Session

Structural Evaluation

  • Developing specs for hiring a team - what should you specifically be looking â€‹for in an Executive all the way down to a junior analyst or coordinator 

  • Are your business units working cross-functionally with your Insights division? Are there any knowledge or value gaps? Can we fix any inefficiencies in the work flow or communication?

©2018 by Backstage Strategy and Lisa Cronin LLC

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