top of page

Insights & Market Research

Push Beyond the Numbers and Uncover Your Brand Story Through Narrative-Driven Insights and Industry-Leading Methodologies

As a full-service firm, we are here to provide coverage on all your research needs. From formulating the business questions to designing and implementing custom methodologies and solutions. 

Business Meeting

Our Services

Whether you have a methodology in place and just need help executing, or you're not even sure what questions to start asking, we can help!

Ask about our Qualitative expertise in the following: 

  • Focus Group Moderation

  • Discussion Guide Development

  • Recruitment Screeners & Logistics

  • Ethnographies

  • In-Depth Interviews (IDI)

  • Friendship Studies

  • U/X Product Studies - all phases

​

Ask about our Quantitative expertise:

  • Survey Design​

  • Data Analysis

  • Survey Logistics - choosing your sample, determining screen outs & term points, fielding, weighting

  • Basic Questionnaire Development

  • Building Reports

©2018 by Backstage Strategy and Lisa Cronin LLC

bottom of page