"Just because something doesn't exist, is no excuse not to use it"

                                                                                                - Lisa Cronin, Head of Research Services

Throughout her career, Lisa Cronin has prided herself on developing creative, innovative solutions in spaces where methodologies didn’t exist yet. Never one to rest on tradition, she has earned a reputation for being disruptive yet calculated in her approach to research and strategy. 

 

Since 2008, she has worked with some of the largest companies, brands, and artists in the world. Spanning both the creative and business sides of the entertainment industry, she has provided strategic foundations for digital products and licensed IP's including Marvel Entertainment, DC Comics, and celebrities, in addition to informing campaigns for some of the world’s top artists and record labels at Universal Music Group.

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Prior to her career in research, she earned degrees in Psychology and Journalism (with an emphasis on Media Studies), both of which have shaped her approach to strategic insights. Her natural instincts about human behavior are fueled by investigating both intrinsic and extrinsic motivations of consumers and delivering narratives in clear and compelling ways.

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Here at Backstage Strategy, we aren't on the outside looking in. We aim to be a part of your team and absorb your needs as our own, developing strategy behind the scenes to help your business succeed.